SEO- An Overview

 SEO- Search Enging Optimization, is all about ranking a site at top position on first page of any search engine. I recommend SEO as the base of online marketing because during performing SEO for a website you come across through all current positive and negetive points of your website at that time. After that working on those positive points and correcting the negative points into positive ones you improve your site's internal and external look and condition which helps your site in ranking up in search engines and your visitor spends more time on your site. But ultimately, performing a good SEO result in high rank up of your site and not engagement of your site's visitor. Because your site visitor will only spend their time on your site when they will get useful and relevant information according to their needs. In such a case, if your site does not have relevant content and visitor does engaging with your site, will make a negative effect on your website's ranking in search engines. In short, until your site does not have user friendly relevant information, your best of best SEO activity would be useless and will give no business in return to you.


SEO is divided into two parts known as On Page and Off Page SEO.